Using Martin Luther King to sell trucks, and other indignities
There are people who watch the Super Bowl for the action, and there are people who watch it for the commercials. Some people watch if for both.
Jim Gearhart enjoyed the action — with defense falling down on the job for both the Philadelphia Eagles and the New England Patriots — there sure was a lot to see. But when the commercials started, he was thrown.
Well, that's not quite true. He understood some. He didn't have to recognize the latest pop stars or decode any advertising executives' wacky ideas to understand Dodge was trying to sell Ram trucks through the words and spirit of Dr. Martin Luther King Jr.
And Jim found that "in the poorest possible taste."
"Next, they'll be using mother Theresa to sell Viagra," Jim says.
But that wasn't the only indignity of the Super Bowl. How about the way the media treated the fine people of Philadelphia?
That's just part of what Jim takes on in the latest installment of his podcast. Check out the full episode to hear the rest. And Email Jim at Jim@NJ1015.com.
The Jim Gearhart Podcast is available every week on New Jersey 101.5 and in the New Jersey 101.5 app. You can also subscribe with your favorite podcasting app for iPhones, Android devices or your computer:
Subscribe to the Jim Gearhart Show on the NJ 101.5 app to get alerts of new episodes.
Love podcasts? Also check out Forever 39, Annette and Megan's new podcast about turning 40 — and loving life along the way. This week, they give you all the tips you need for scoring a raise.
And on Speaking Millennial, the gang is joined by Everybody Loves Raymond's Brad Garrett.
— Townsquare Media staff
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