NJ American Dream mall lost nearly $60M in 2021, report says
EAST RUTHERFORD — The biggest mall complex in New Jersey lost money in its first full year of operation, according to a financial report.
Located in the Meadowlands, American Dream is home to numerous big-name attractions including the Nickelodeon Universe theme park, the DreamWorks Water Park, and the Big Snow ski slopes. But even Spongebob could not keep mall owner Triple Five Group out of the red.
TFG reported generating $173 million in revenues last year. That's almost $60 million short of its total expenses of $232.4 million for 2021.
American Dream has struggled since it first opened fully in October 2020.
The openings of most major retailers and amusement attractions at American Dream were delayed due to statewide mandates closures. Along with the pandemic giving tourists and customers cold feet, a fire at Big Snow last September closed several stores through Memorial Day weekend.
A forecast from 2017 projected that the complex would bring in $2 billion in sales for its first full year of operation in 2021, Bloomberg reported. Sales at American Dream last year reportedly reached $305 million, or just 15 percent of the projected amount.
Despite underperforming for the year overall, sales steadily rose throughout 2021. Gross sales in the first quarter were $61.3 million, increased each quarter, and eventually reached $82.4 million in the fourth quarter.
Last year's $60 million loss is not the first sign of financial issues for the American Dream's owner.
In February, TFG asked its lenders for a four-year extension to pay off a $1.7 billion in construction financing, Bloomberg reported. The request came less than two years after the conglomerate did not make full mortgage payments on its flagship Mall of America in Minneapolis for three months straight.
Rick Rickman is a reporter for New Jersey 101.5. You can reach him at richard.rickman@townsquaremedia.com
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