Starting a business of your own is hard enough. Even harder to start up again after tragedy strikes.

Picking yourself and your business back up takes mental agility, faith in your work, and stubbornness. Thankfully, New Jerseyans are filled with that last quality.

The financial media company, Market Beat, uncovered which businesses Americans were most inspired by after facing tragedy.

Canva / TSM Illustration
Canva / TSM Illustration
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Whether the business survived a fire, an extreme weather event, or financial worries, who doesn’t love a good comeback story?

The Garden State made Market Beat’s list three times.

New Jersey’s most inspiring businesses

28 towns in NJ lowered their average tax bill in 2024

The average tax bill keeps climbing in New Jersey. But last year, the average tax bill went down in 28 municipalities. The data was collected by the state Department of Community Affairs. The towns are listed in order of least to greatest decrease.

Gallery Credit: New Jersey 101.5

Donovan’s Reef

Sea Bright

Superstorm Sandy razed this iconic tiki bar in 2012, leaving only sand behind. After five years of red tape and fundraising, it reopened in May 2017 with a bigger stage and beachfront view.

donovanreef_sb via Instagram
donovanreef_sb via Instagram
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Memorial Day crowds and the town mayor celebrated its long-awaited return. For Sea Bright, Donovan’s comeback meant summer was truly back.

donovanreef_sb via Instagram
donovanreef_sb via Instagram
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Egan & Sons

Montclair

Hurricane Ida flooded this pub in September 2021, shutting it down for 49 days. The owners tore out floors, replaced gear, and scrubbed top to bottom to recover.

eganandsons via Instagram
eganandsons via Instagram
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By late October, Egan & Sons reopened to a cheering crowd and a warm community welcome. Montclair’s favorite gastropub came back stronger than ever.

eganandsons via Instagram
eganandsons via Instagram
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Classic Cake

Cherry Hill

An electrical fire in 2020 destroyed this family bakery’s building and equipment. Sibling owners Nick and Mimi Azzara baked from home kitchens for four years to keep orders alive.

classiccakeco via Instagram
classiccakeco via Instagram
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In May 2024, Classic Cake reopened in a new storefront, welcomed like an old friend. Loyal customers called it “a happy day” for the whole community.

classiccakeco via Instagram
classiccakeco via Instagram
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Let these spots be an inspiration to other business owners in NJ, don’t let a disaster get you down!

Big companies that survived, and thrived, after bankruptcy

There have been some big name brands that declared bankruptcy and built back, stronger — some with New Jersey ties.

From an automaker to theme park company and mall food court staple, here’s at least six successful restructuring stories.

Gallery Credit: Erin Vogt

28 towns in NJ lowered their average tax bill in 2024

The average tax bill keeps climbing in New Jersey. But last year, the average tax bill went down in 28 municipalities. The data was collected by the state Department of Community Affairs. The towns are listed in order of least to greatest decrease.

Gallery Credit: New Jersey 101.5

Biggest NJ company layoffs announced in 2025

In the first quarter of 2025 alone, roughly a dozen New Jersey employers announced over 3,000 layoffs. 

Gallery Credit: Erin Vogt

The post above reflects the thoughts and observations of New Jersey 101.5's Kylie Moore. Any opinions expressed are Kylie's own. You can follow Kylie on Instagram.
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