It seems that every time you (figuratively) pick up a newspaper today, you read about another retail store closing, With so much of today's consumer activity moving to the internet and Amazon continuing its marketplace domination, it's depressing to think that retail is over.

That's why it's particularly exciting to report a new store opening like the latest in West Long Branch's consumer center on Route 36.

Kirkland's, a home decor mega store along the lines of Home Goods, operates more than 400 stores in the country and will soon open a new branch next door to Ulta.

The Nashville, Tennessee based chain, which may be unfamiliar to many New Jerseyans as it used to operate primarily in the Southeast, carries everything for the home including framed art, mirrors, candles, lamps, picture frames, accent rugs, garden accessories and artificial floral products.

The recent release of Home Depot's positive financials proves that when it comes to peoples' homes, it's important for consumers to be able to see and feel what they are about to buy.

Kirkland's wants to take advantage of that and hopes for a piece of the growing home decor and improvement market here in New Jersey.

It's great to see that (at least) that one segment of the retail market is safe from internet domination. At least for now.

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