New ‘Run the Hook’ event puts spotlight on Sandy Hook, ocean charity

When Monmouth County natives Daragh Kneeshaw and Joey Garofalo launched a new event-management and production company about a year ago, they started looking for ways to expand their reach. But as it turns out, they didn't have to look far.

Kneeshaw and Garofalo's company, Peak Projects, is starting what they hope will be a tradition: the inaugural "Run the Hook" 5K/10K race at Fort Hancock on Sandy Hook National Park on Sunday, May 15.

"We found this opportunity here on Sandy Hook to really showcase the park, and I really think it's just a great way to show who we are, and really expose the park to a whole other group of people that might not necessarily see it," said Kneeshaw, who serves as one of the race directors.

The race is open to athletes of all ages and abilities, and a portion of the proceeds will be given to Clean Ocean Action.

"I think that's just a great partnership that really shows our commitment to the park, and really solidifies a tradition that we're trying to kick off here for years to come," Kneeshaw said, adding that in the wake of Hurricane Sandy, "the water in our area has really taken a beating in a lot of ways. Those guys at Clean Ocean Action do a really great job."

As of the end of last week, registration for the race was about 90 percent full. About 1,000 total participants are expected, a turnout Kneeshaw called "pretty incredible" for a first-year run.

Registration information is available at runthehooknj.com.

"Run the Hook" starts at 11 a.m. Packet pickup will be the day prior at Road Runner Sports in Shrewsbury.

Patrick Lavery produces "New Jersey's First News" and is New Jersey 101.5's morning drive breaking news reporter. Follow him on Twitter @plavery1015 or email patrick.lavery@townsquaremedia.com.