Mexican, fast food has become a very popular dinner option nowadays. People skip the drive-thru at places like Taco Bell and head to spots like Qdoba, Pancheros, Chipotle, etc, which, ironically, now have locations with an actual drive-thru.

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Chipotle seems to take the #1 spot in popularity for several reasons, but there’s a new one that will put it all over the top.

Why is Chipotle so popular?

Chipotle is known for its customization. They offer a build-your-own approach to ordering, allowing you to customize your meal based on personal preferences. From choosing the type of protein, rice, beans, vegetables, and toppings, you have control over creating a meal tailored to your taste.

Another reason why Chipotle is so popular is because of its fresh, high-quality ingredients. The company emphasizes sourcing ingredients responsibly, including hormone-free meats and organic produce. The use of fresh ingredients contributes to the overall quality and taste of the food.

And let us not forget speed and efficiency, health-conscious options, and consistent quality.

Chipotle Mexican Grill via Facebook
Chipotle Mexican Grill via Facebook

So now, Chiptole is going to take it up a notch and introduce Hyphen.

What is Hyphen?

According to Chipotle’s Instagram, Hyphen is a “revolutionary ‘cobot’ (collaborative robot)”. It’s designed to create your meals, specifically burrito bowls and salads, while a human makes your burritos and tacos.

Why a robot?

Chiptole explains that Hyphen will only help their employees, not take a job away. It could allow every Chipotle restaurant to assemble over 350 meals from digital orders every hour freeing up a human employee to help with in-store orders.

Is Hyphen coming to New Jersey?

It’s possible. Right now, Hyphen is being tested at the Chipotle Cultivate Center in Irvine, California.

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There are 92 Chipotle locations in New Jersey right now.

92 robots in New Jersey sounds like the start of a movie gone wrong.

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Gallery Credit: Erin Vogt

The post above reflects the thoughts and observations of New Jersey 101.5's Morning Show Producer Kristen. Any opinions expressed are her own.

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