Philadelphia pizzeria allows customers to prepay for homeless patrons

A Philadelphia pizza shop owner who worked on Wall Street had his business model change when a customer walked in and offered to pre-pay for a slice of pizza, should a homeless person walk in.

Since then, the wall of Rosa’s pizza is covered with post it notes from people who come in all day and prepay for a slice to feed the homeless which they can redeem if they don’t have enough to pay.

The Pay it Forward pizza now  represents about 10 percent of Rosa’s business and since that first slice was bought, Rosa’s has given out almost 10,000 slices to Philadelphia’s homeless. The City of Brotherly Love by the way is the poorest largest city in the United States with roughly 185,000 people including 60,000 kids living on incomes below half of the federal poverty line.