When thinking of a Nike Commercial, I typically think of a segment starring premier athletes such as Kobe Bryant, Lebron James, or Troy Polamalu. Nike's most recent commercial, though, leaves me with the thought "one of these things, is not like the other." Rather than a a superior athlete mega star, the commercial shows an ordinary overweight teenager chugging his way along like the Little Engine That Could. While the teen jogs slowly towards the camera the narrator says the following:

It's just something we made up.
Somehow we've come to believe greatness is a gift, reserved for a chosen few.
For prodigies. For superstars,
And the rest of us can only standby watching.
You can forget that.
Greatness is not some rare DNA strand.
Its not some precious thing.
Greatness is no more unique to us than breathing.
We're all capable of it.
All of us."

I feel this is a great message. If I were a teenager who loved sports but did not have the best physique, I would watch this commercial 10 times a day for inspiration. I am very happy that Nike went in this direction for their commercial to air during the Olympics of all times. The question is would it have been more affective to have someone more athletic star in this commercial? In spite of the script, is it sending the wrong message to have a kid in this commercial who looked like he may not be able to run up a flight of stairs?

What do you think?

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