A data breach has put information about children and their parents in jeopardy, the Office of the Attorney General and the New Jersey Division of Consumer Affairs announced Wednesday.

Back view of a businessman working with a computer
Wavebreakmedia Ltd, ThinkStock

According to a press statement, consumers have been alerted that VTech Holdings Ltd., a manufacturer of electronic learning products and baby monitors, announced that on Nov. 14, "an unauthorized party" accessed VTech's customer data, which is stored in the company's "Learning Lodge" app store database.

"The breached customer database contains general user profile information including name, email address, encrypted password, secret question and answer for password retrieval, IP address, mailing address, and download history," the press release states.

The database that was breached does not contain credit card information or any personal identification data such as ID card numbers, Social Security numbers or driving license numbers.

"Upon discovering the unauthorized access on 24 November 2015, we immediately conducted a thorough investigation, which involved a comprehensive check of the affected site and implementation of measures to defend against any further attacks," VTech said in a statement on its website.

In the wake of the breach, the AG and the DCA reminded consumers to protect themselves and their children from becoming victims of identity theft. The DCA says a child's personal information could be used by unauthorized individuals to apply for government benefits, open bank and credit card accounts, apply for a loan or utility service, or rent a place to live.

Toniann Antonelli is the digital managing editor at NJ 101.5. Reach her at toniann.antonelli@townsquaremedia.com, or on Twitter @ToniRadio1015.

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