"Pet tech" entrepreneurs and investors see a big opportunity as pet ownership grows and owners show a willingness to spend serious money on their four-legged companions.
When Boris and Anastasia vacation, they prefer to stay in a deluxe three-story suite, dine on tuna mackerel and lobster consommΘ, and spend their time on an iPad.
More people are giving their dogs and cats pet food branded as natural, and while there are plenty of people who support the movement toward healthier foods, there are some who remain skeptical.