SodaStream is miffed by Fox's mandate to censor a Scarlett Johansson ad for Super Bowl.
They suspect Coke and Pepsi got wind of it and complained. In the ad, Scarlett Johansson wonders aloud how she can make her ad for SodaStream, a product that lets you make your own soda right at home with many different flavors, go viral.  She then throws off her white lab jacket to reveal a tight black dress and begins sipping seductively on a straw.

The line at the end where she says, "Sorry Coke and Pepsi" is what Fox told them to get rid of.  Here's the ad in it's uncensored form.