Taco Tuesday has been freed from its shackles in New Jersey

If you’ve been following the saga of the trademark of “Taco Tuesdays” you know that it’s been a David and Goliath battle, except Goliath won.

Gregory Gregory fought the good fight, but eventually, he capitulated; now Taco Tuesday can be celebrated, even in New Jersey.

🌮 Earlier this summer, Taco Bell’s effort to free Taco Tuesday earned a crucial victory when Taco John’s relinquished their registration for the phrase in 49 states

🌮 Gregory’s Restaurant and Bar located in Somers Point, New Jersey held the trademark registration in the 50th state, New Jersey, for over 30 years, until Gregory’s relinquished it on October 20, 2023

Taco Bell crowed in a news release:

When we set out to free Taco Tuesday, we did it for all who make, sell, eat and celebrate tacos,” said Taco Bell Chief Global Brand and Strategy Officer and incoming Chief Executive Officer, Sean Tresvant. “Taco Bell wants everyone to have the opportunity to celebrate Taco Tuesday, including Gregory’s Restaurant and Bar. Thanks to Gregory’s choice to relinquish the trademark registration, New Jersey businesses and fans can fully enjoy Taco Tuesday, effective immediately.

Taco Tuesday has always been a source of pride for my family and our restaurant, but we recognize Taco Tuesday is widely celebrated and embraced beyond our four walls,” said Gregory Gregory, co-owner of Gregory’s Restaurant and Bar, home of the original Taco Tuesday in New Jersey. “We’re excited to share Taco Tuesday with the entire New Jersey community and though we’ve relinquished the trademark registration, you can bet Taco Tuesdays will live on at Gregory’s forever.

As part of their victory lap, Taco Bell Rewards Members in New Jersey* will be able to ring in Taco Tuesday with a free Nacho Cheese Doritos® Locos Tacos on November 21 through the Taco Bell app, no purchase necessary, available at participating New Jersey Taco Bell locations.

Opinions expressed in the post above are those of New Jersey 101.5 talk show host Bill Doyle only.

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