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Would This Billboard Offend You? [POLL]

Dove's New Armpit Campaign Calls New Jersey the Armpit of America
Credit Unilever
A billboard campaign for Dove which was set to begin in July has been nixed by the company after a New York Times piece ran last week. It was to have a smiling woman with one arm raised exposing her armpit, and the words: Dear New Jersey, When people call you ‘The Armpit of America,’ take it as a compliment. Sincerely, Dove. I don’t know how many complaints were sent their way, but it was enough to kill the campaign and make the company apologize.

Unilever, the company that owns the Dove product line, issued a statement that included, “We take feedback from our community very seriously and have decided that we will not be running this billboard advertisement. We did not wish to cause any misunderstanding and apologize for any offense.”

Would it have offended you? I was born and raised in New Jersey, and those who grew up here may say things about our home like it’s a death trap, a suicide rap, you gotta get out while you’re young. But is it offensive when outsiders say it? I’m not so sure. I think we’re kind of immune to the slams.

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