Dove

Would This Billboard Offend You? [POLL]
Would This Billboard Offend You? [POLL]
Would This Billboard Offend You? [POLL]
A billboard campaign for Dove which was set to begin in July has been nixed by the company after a New York Times piece ran last week. It was to have a smiling woman with one arm raised exposing her armpit, and the words: Dear New Jersey, When people call you ‘The Armpit of America,’ take it as a compliment. Sincerely, Dove.
Is Dove’s “Jersey Armpit of America” Funny or Insulting?  [POLL]
Is Dove’s “Jersey Armpit of America” Funny or Insulting? [POLL]
Is Dove’s “Jersey Armpit of America” Funny or Insulting? [POLL]
At first I though, “…maybe we’ve lost our sense of humor.” And in many cases, we have. But the more I read the story, and watched the accompanying video, the angrier I got. Dove has put together a new advertising campaign geared to rebranding the armpit into something more pleasing...