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A Man Walks Past the Remains of an Old Billboard Advert
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Would This Billboard Offend You? [POLL]

A billboard campaign for Dove which was set to begin in July has been nixed by the company after a New York Times piece ran last week. It was to have a smiling woman with one arm raised exposing her armpit, and the words: Dear New Jersey, When people call you ‘The Armpit of America,’ take it as a compliment. Sincerely, Dove.

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Dove's New Armpit Campaign Calls New Jersey the Armpit of America
Credit Unilever
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Dove Drops ‘Armpit of America’ Billboard

Dove is learning the hard way that New Jersey residents don't appreciate being referred to as "The Armpit of America."

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Category: Latest News, Money & Business Tags:
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Is Dove’s “Jersey Armpit of America” Funny or Insulting? [POLL]

At first I though, “…maybe we’ve lost our sense of humor.”

And in many cases, we have.

But the more I read the story, and watched the accompanying video, the angrier I got.
Dove has put together a new advertising campaign geared to rebranding the armpit into something more pleasing

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Dove's new Armpit campaign Pokes Fun at New Jersey
Screenshot YouTube DoveCanada
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Dove Billboard Refers to NJ as ‘Armpit of America’ [POLL, VIDEO]

Hey Dove, tell us how you really feel, ok?

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