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Atlantic City
Atlantic City, New Jersey. (SeanPavonePhoto, ThinkStock)
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‘Do AC’ Campaign is Returning [AUDIO]

Atlantic City tourism officials have announced the launch of yet another campaign aimed at getting more visitors to the seaside resort town.

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Live From AC, a custom outfitted, two-story, pop up destination resort brings key AC experiences to life in an interactive environment.
Live From AC, a custom outfitted, two-story, pop up destination resort brings key AC experiences to life in an interactive environment (PRNewsFoto/Atlantic City Alliance, Peter Tobia)
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“DO AC” Campaign Hits the Road [AUDIO]

Atlantic City is taking their $20 million dollar "DO AC" campaign on the road.  Their goal is to attract more people to the struggling resort.

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Atlantic City's Steel Pier
Atlantic City's Steel Pier (Townsquare Media)
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What Would Make You ‘DO’ AC? What About Free Beaches?

New Jersey has spent over twenty million dollars in advertising trying to get you to “Do AC”.  The ads tout all that there is to do, including new casinos like Revel, the brand new Margaritaville and even a boardwalk light  show, They even talk about surfing! But the one thing they don’t mention that I think would be a HUGE selling point, the free beaches.

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Revel Atlantic City
Revel Facebook
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Atlantic City Revenues Down Again March [AUDIO]

Atlantic City casino revenues were down again in March, 10.5 percent lower than March of 2012.

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Atlantic City
Flickr User Oliver Mallich
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‘Do AC’ Ads Resume After Sandy

Atlantic City is resuming its "Do AC" ad campaign with a new urgency in light of a survey that found 41 percent of respondents wrongly believe the resort's Boardwalk was destroyed by Superstorm Sandy.

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Category: TS net, TS nj Tags: , ,
Scene from new "Do AC" commercial for Fall season
Scene from new "Do AC" commercial for Fall season (YouTube)
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Atlantic City Rolls Into Fall With Do AC Campaign [AUDIO]

The numbers are showing "Do AC" isn't just a catchy slogan, but having some positive results on Atlantic City's bottom line.

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AtlanticCity2-300x200
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“Do AC” Campaign Catching On, Resort Says

"Do AC" is moving from a bumper sticker to a plan for the weekend.

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Flikr user dsearls
Flikr user dsearls
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Casino Gambling at the Meadowlands – Good Idea – Ya Think [POLL]

Last night on the Late Show, I discussed how AC’s new marketing campaign is working out.

You would think by the number of hits the Visitor Bureau’s website was reported to have gotten that Atlantic City was in the midst of a renaissance.

Not so fast.

While it’s true that there were

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doac
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Are You “Doing” AC [POLL]

Recently I “Did AC” and wasn’t surprised.

Just a small block away from all the glitz and glamour of the casinos, I was thrust into what some folks have referred to as “Camden By the Sea!”

“Interesting”, I thought!

For AC to overcome it’s negative image, it would first have to resolve the reality of being in the midst of a slum.

And that, my dear friend, will be no easy task!

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Atlantic City Boardwalk
Flickr User OliverN5
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“Do AC” Campaign Lacks Focus, Says Gaming Expert [AUDIO]

"Do-AC"...It's the weapon of choice in trying to re-brand the sagging gambling town's image by de-emphasizing gaming and focusing on other attractions in Atlantic City. But one expert says he has a hard time figuring out what the campaign's focus is.

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