‘Do AC’ Ads Resume After Sandy
Atlantic City is resuming its “Do AC” ad campaign with a new urgency in light of a survey that found 41 percent of respondents wrongly believe the resort’s Boardwalk was destroyed by Superstorm Sandy.
In fact, the historic walkway, the nation’s first boardwalk, came through the storm unscathed.
Just a two-block section around the corner from the casinos was hurt by the storm, and that part was damaged by previous storms and had already been condemned.
The new ads stress the theme that Atlantic City is “open for business” with lots to do besides gambling.
They’re needed as the resort continues to struggle with plunging revenue in the storm’s aftermath. Analysts say it could take six months or more for the casinos to recover from the storm.
(Copyright 2012 by The Associated Press. All Rights Reserved.)