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“DO AC” Campaign Hits the Road [AUDIO]

Atlantic City is taking their $20 million dollar “DO AC” campaign on the road.  Their goal is to attract more people to the struggling resort.

Live From AC, a custom outfitted, two-story, pop up destination resort brings key AC experiences to life in an interactive environment.
Live From AC, a custom outfitted, two-story, pop up destination resort brings key AC experiences to life in an interactive environment (PRNewsFoto/Atlantic City Alliance, Peter Tobia)

The Live from AC Roadshow is actually a two-story, 15,000-pound pop up structure that features all of the key experiences from entertainment, dining, gaming, nightlife and ocean views.  The 750 square foot portable version of the destination is making its way around the tri-state area.

“We highlight the best of the city under one convenient roof.  We have displays, information, food samples and more,” said Liza Cartmell, president of the Atlantic City Alliance.

The main goal is to show that there’s plenty to do all year round in Atlantic City.

“‘Live From AC’ was specifically created to introduce AC to people in a new way, create a social media buzz and represent all 12 casinos in key markets.  We see the ‘Live From AC’ roadshow as an opportunity to directly engage our target audience of ‘fun seekers,’ show them everything that AC has to offer and help them plan – and possibly win – a trip to AC,” said Cartmell.

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