“Do AC” Campaign Catching On, Resort Says
"Do AC" is moving from a bumper sticker to a plan for the weekend.
The Atlantic City Alliance, the new marketing arm of the casinos, says its multimillion-dollar advertising campaign shows people in New Jersey, New York, Pennsylvania and Baltimore are improving their perceptions of Atlantic City, with 39 percent saying they are motivated to visit there.
Don Marrandino, chairman of the alliance and president of four of Atlantic City's casinos, says the campaign has focused intently on non-gambling activities, letting people know about fine dining, top entertainment, spas and shopping in the resort.
Alliance President Liza Cartmell says 79 percent of those who saw the ad campaign said they felt better about Atlantic City afterward. The alliance surveyed 1,200 people for their opinions of "Do AC."
(Copyright 2012 by The Associated Press. All Rights Reserved.)