Father's Day vs. Mother's Day...Dad usually gets the short end of the stick!

Good advice! (Craig Allen photo).

According to the National Retail Foundation, Americans were expected to shell out $12.7 billion dollars for Dad today (up from 12.5 billion last year, down from $13.3 billion in 2013). In comparison, Christmas holiday shopping racks up around $580 billion, Valentine’s Day comes in at $18 billion, and Mother’s Day...$20.7 billion, on average, over the last few years.

NRF's 2015 Father's Day Spending Survey says 75.4% of Americans had plans to celebrate Father's Day, today..

The survey indicates that the average person will have spent $115.57 on neckties, tools, electronics and other specialty gifts for Dad. That's up from $113.80 last year.

Survey takers are discovering that after spending on moms and grads, consumers are keeping to a budget, and finding creative and affordable ways to show Dad their appreciation. For example, gift buyers were watching the sales to get the best gift for Dad, at a an affordable price. Further, 39% are letting Dad pick his own gift, by giving him a gift card.

So, then, you might ask: What is Dad worth?

"Luke...I am your father." (Craig Allen photo).

Insure.com, a consumer insurance information site, puts out an annual "Father's Day Index" calculating the monetary (dollar) value of the work the typical father does around the house. The index uses Labor Department wage statistics for jobs that could equal typical "dad" chores. For example, home repairs are calculated using wage data for maintenance and repair workers. Removing spiders from the house and squishing bugs correlates to pest control, driving kids to school and extra-curricular activities equal chauffeurs, etc.

Lets look at helping with homework "value" for example: Dad's help correlates with teacher/instructor pay at $27.40 per hour, according to Bureau Of Labor statistics. At 10 hours of help per week, over 40 weeks, the total for Dad is $10,960! Thanks, Dad!

Driving the family around is calculated to be worth $7,125.00...Barbecuing adds $1,622.00...coaching a child's team is worth $974.00.

The index only counts the value of "common household tasks," and does not include a salary for work done outside the home. Add it all up...and...

This year, the Father’s Day Index puts Dad’s total chore value at $25,709.00, up from  $24,401.00 last year. This is the highest value in the 5 years of the survey.

However, Dad's value is a mere 39% of Mom's household "worth."

The 2015 value for moms is $65,284.00. By the way, Mom is worth 3.7 % more this year, than last year.

Still, I'm thinking that these figures should be taken with a LARGE grain of salt....

ONLY $25,709.00?


To me, Dad is PRICELESS!

Meeting up with Dad at the end of his Cross-Canada bike journey last summer. (Craig Allen photo archives).

Happy Father's Day to MY dad....and all dads!