Starbucks’ ‘Race Together’ campaign was a bad idea – ‘Just One More Thing’
A week or so ago, Starbucks CEO Howard Schultz decided that the company was going to start an initiative to discuss race relations and racial inequalities by having every barista write the words "race together" on customers' coffee cups. On this episode of "Just One More Thing," Dennis Malloy explains why this was just a really bad idea.
As expected, the campaign didn't really last long as it was announced Sunday that baristas would no longer be writing "Race Together" on the coffee cups. Starbucks planned on the cups being the catalyst to larger discussions on race relations.
Considering most Starbucks are a fast-paced environment with customers looking to just grab their cafe latte' and move on to their next destination, is that really the forum to be discussing inequality? What type of serious conversation is a barista supposed to have as they're running back and forth between taking orders and making a coffee in the first place?
See what Dennis had to say about Starbucks' 'Race Together' campaign in the video above.