Why Lou Russo Chooses Jewelry Gifts for the Most Important People in His Life

I get a little chuckle when I see those blog posts about "5 Things Your Dad Actually Wants for Father's Day" or "A Fool-Proof Guide to Meaningful Christmas Gifts for Her." There's nothing wrong with looking for ideas, but I always know what I'm getting my loved ones, especially for the holidays or big milestones.

I'm a jewelry guy. I wear jewelry daily, and I enjoy not only giving my family jewelry as gifts but seeing them wear it later. To me, it's a really personal gift that reflects them and our relationship — and they can use it more often than, say, a sweater or an espresso machine.

Earth Treasures Fine Jewelers in Eatontown has been my go-to for decades now. Everyone in my circle has shopped there frequently, and they are experts in estate jewelry, which I'm drawn to because it tends to be more unique.

Earth Treasures staff have also has become experts in my shopping habits and what my loved ones enjoy. For example, Janelle knows my mom doesn't like estate jewelry as much as I do, so she'll steer me toward something more in my mom's style if needed. They keep track of what everyone has bought or received as a gift, so I know I'm not giving them duplicates.

I've also become a bit of a last-minute shopper, but I know I can stop in Earth Treasures on Christmas Eve and walk out with a gift that will make me look good. That's how great their customer service is and how on point their advice is.

So, if you're looking for that wow factor for yourself or someone special, be sure to stop into Earth Treasures. Their annual estate jewelry sale is coming up, and of course, the holiday season is just around the corner. Learn more at shopearthtreasures.com.