The Jersey shore is suffering this season. Towns like Seaside Heights that worked really hard to recover from the effects of Sandy are taking it on the chin once again.

Flickr User szapucki

The merchants, who really only make money in the summertime are down as much as 20 percent. It hasn’t helped that the weather has been all over the road, mostly a wet road with New Jersey’s wettest June in recorded history followed by a heat wave in July.

So what can the Jersey shore do to get you down there? What do most businesses do to get you to come to their stores? How about a sale? I’m thinking a Jersey shore sale. What if these towns for one week or weekend relaxed the beach fees, just to get you to come down?

This would not only get people to the shore, but give them more money to spend in the town as well. People who haven’t yet come to the shore would get to see the rebuilding and maybe would come back.

Businesses would see a much needed increase in revenue that could get them through this very difficult summer. With all the money these towns make between the beach fees, parking, not to mention the taxes on the merchants, they can afford it.  Besides, if no one is coming, they aren’t going to make any money anyway.

You can position it as a “Thank You” for all the money that was given both in donations and tax payer dollars. Maybe the towns could even write it off. With all the money these towns make between the beach fees, parking, not to mention the taxes on the merchants, they can afford it. If they say they can’t, and things continue as they are, can they afford not to? What do you think? Take our poll and let us know.