Super Bowl XLVIII Pits New Jersey Against New York [AUDIO]
The two best teams in the National Football League aren’t the only ones battling for Super Bowl supremacy this winter. The big game at Metlife Stadium in East Rutherford has also spurred a war among states – New Jersey vs. New York.
Super Bowl XLVIII, and the days leading up to it, should bring in hundreds of millions of dollars in economic spending. Most of that spending, however, is not expected to go into the coffers of the state hosting the Feb. 2 football game.
“The game may be in New Jersey, but the glamour is in New York,” said Bob Dorfman, a sports marketing expert with Baker Street Advertising. “You just can’t deny that New York is the financial center, the media hub, the cultural center, and it’s going to be party central.”
The Super Bowl hasn’t generally been an event for fans of the game, or the teams involved; many ticket holders are part of a corporate getaway, living on an expense account for the weekend.
New York City will be hosting the main attraction surrounding the game, Super Bowl Boulevard, a 10-block stretch on Broadway featuring musical acts and autograph signings. The city has also been chosen by many companies, such as DirecTV, as the location for their over-the-top parties.
East Rutherford Mayor James Cassella had predicted for a while that New Jersey would be the “little brother” leading up to Super Bowl, considering New York is home to NFL headquarters.
“We understand that the game probably never would’ve been here if it wasn’t for the fact that New York City was right here,” Cassella said. “However, I also believe that we’re a large part of this and we should be recognized for it.”
Cassella hinted at possible plans for East Rutherford to host its own “outdoor tailgate” on Super Bowl Sunday, leading up to kickoff. He said New Jersey can still expect an economic boom, including sales tax revenue from every ticket to the game.