I thought it was a foregone conclusion that Sports Illustrated Cover Girl Kate Upton could do no wrong, but a new Mercedes-Benz commercial starring Upton slated to air during the Super Bowl has a family group up in arms.

According to Daily Mail,

A spokeswoman for the Parents Television Council told the MailOnline that the car commercial 'isn’t selling cars, it’s selling sexual objectification' while disgruntled viewers think they don't see enough of Upton.

Do you think this commercial is too much for television? Check out the commercial below and decide for yourself.