Are you ready for some (bespoke) football? With Super Bowl 50 on the horizon, the NFL and the Council of Fashion Designers of America teamed up to deck out a half-century's worth of pigskins to raise money for the league's charitable foundation.
With 1.55 billion users, an estimated 650 million of them sports fans, it seems a natural place to gather for the kind of passionate conversation that accompanies virtually every pass, tackle and kick.
It wasn't exactly moving trucks sneaking the Colts out of Baltimore or moving the Browns from Cleveland, but Tuesday's decision to relocate the Rams to Los Angeles left Missouri's biggest city with bruised feelings, millions of dollars of unpaid debt from the current stadium and the distinction of losing two NFL teams in three decades.
The quarterback, sometimes derided as an over-prepared perfectionist and too-clever-by-half pitchman, is now portrayed as the grizzled veteran trying to coax his team to a title more on grit than talent.
What is certain is that all three franchises face serious challenges over the next few years now that the NFL has approved the relocation of the Rams from St. Louis, and given the Chargers a one-year option to join them in the nation's second-largest media market.
Wearing headphones and Oculus goggles, fans have a choice of six experiences: running out to the field with the team (the most popular); taking part in the coin toss; being on field for the national anthem; standing on the sideline during a touchdown catch by Brandon Marshall; participating in a Flight Crew performance; or being in the crowd for the J-E-T-S chant.