When Cortez Bryant decided to negotiate a headphones marketing deal for his clients Lil Wayne and Nicki Minaj a few years ago, he turned down more money from other more established companies to sign with Beats By Dre for a simple reason.
Apple's $3 billion purchase of headphone maker and streaming music company Beats Electronics sheds light on a rarely recognized reality in the music streaming industry: It's hard to succeed in the business without offering other products and services.
Apple is striking a new chord with a $3 billion acquisition of Beats Electronics, a headphone and music streaming specialist that also brings the swagger of rapper Dr. Dre and recording impresario Jimmy Iovine.
April 20th 1968 - Apple Music ran advertisements soliciting tapes from unknown artists, offering financial grants as part of a deal to release records on the Apple label. A young James Taylor was among many that signed up.