#GivingTuesday to follow Black Friday, Cyber Monday
As the craziness and hype of Black Friday, Small Business Saturday and Cyber Monday come to an end, a new campaign urges people to give back.
A group of over 2,000 organizations has come together for a national campaign to brand the Tuesday after the holiday as an annual day of giving to others.
The catalyst behind #GivingTuesday is New York’s 92nd Street Y, who has given the initiative a home, as well as secured an anonymous donor with a matching grant of $150,000.
Other founding partners of the movement include United Way, The Salvation Army, Microsoft and American Red Cross.
The goal is to shift the focus from retail to giving during the holiday season.
#GivingTuesday’s Facebook page says it hopes for “one powerful national day of giving, raising funds and awareness for important causes everywhere.”
There are 35 organizations in New Jersey that are #GivingTuesday partners, including The Camden County Animal Shelter, Covenant House New Jersey, and Big Brothers Big Sisters of Burlington, Camden & Gloucester Counties.
#GivingTuesday is competing for attention with the relief efforts after Hurricane Sandy, but the two can complement each other.
Whether it is giving for an emergency or for the sake of helping others, the day has the potential to become a tradition.