Exciting new coffee shop concept coming to New Jersey

Scooters Coffee, a drive-thru coffee franchise experiencing record-breaking growth, continues its expansion throughout the United States by bringing another of its world-class coffee kiosks to New Jersey.

The new location will be in the New Brunswick area. There are plans for locations in Monmouth County, as well.

According to the company, Scooter’s Coffee, based in Omaha, Nebraska, specializes in espresso drinks, fruit smoothies, baked-from-scratch pastries and features its signature beverage, the Caramelicious. The company also offers a wide selection for all taste profiles with its organic hot and iced teas, premium-grade brewed coffee, cold brew, breakfast items, and a kids’ menu.

Do we need another coffee chain in New Jersey? Well, QSR Magazine says,

According to the latest market trends compiled by the National Coffee Association, 63% of Americans drank coffee in the past day — more than any other beverage including water. Those coffee drinkers each consume an average of 2.8 cups every day. Zippia Research reports that 60% of American coffee drinkers visit a coffee shop at least once a month.

The Scooter’s website tells the story of their origin:

In 1998, Scooter’s Coffee was born. Co-founders Don and Linda Eckles began an amazing journey when they opened their first drive-thru coffeehouse in Bellevue, Nebraska. Their keys to success: find a great location and stay committed to high-quality drinks, speed of service, and a BIG smile. Scooter’s Coffee is fortunate to have over two decades of success due to its commitment to the original business principles and company core values.

The first Scooter’s Coffee locations will be in Monmouth County, as a franchisee is committed to opening seven stores.

New Jersey shows great promise as a market for Scooter’s Coffee,” says. Matt Sawicki, Scooter’s Coffee’s Senior Director of Franchise Development. “We know it’s only a matter of time before we expand not only throughout New Jersey, but across the Northeast.

Opinions expressed in the post above are those of New Jersey 101.5 talk show host Bill Doyle only.

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