The match-up has been set. The Baltimore Ravens vs. The San Francisco 49ers. We've heard the various storylines: The Harbaugh brothers becoming the first siblings to coach against each other in a Super Bowl, this being the final game in the memorable career of Ray Lewis and Randy Moss looking for his first ring after coming back to the NFL out of the blue.
The late Steve Fredericks, a sports talk legend in Philadelphia, once told me that when an athlete gives a reporter his cell phone number, he has that reporter in his pocket. A former hockey player and broadcaster told me some players would play the reporters by cuddling up to them to get positive stories and also avoid negative ones. Since sports began, athletes have been using people for jobs, s