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Super Bowl XLVIII: A Game of Numbers [AUDIO]

Whether you’re a sports fan or not, the Super Bowl is more than just a football game. It’s an event, and the numbers behind the Big Game are something to behold. has taken a “by-the-numbers” look at the sporting spectacle.

A "Super Bowl Boulevard" sign
Mario Tama, Getty Images

According to the site, 169 million people will watch the Super Bowl in 180 different countries in more than 30 languages.

“As Americans, we love the Super Bowl,” said John Kiernan, senior analyst. “From the pregame parties to the buildup to media day to the game itself, and the commercials with the food and camaraderie, it’s just fun.”

Tickets for the Super Bowl have come down from an average of $4,000 to $3,000, a result of expected cold weather. But those who can’t go to the game will still be spending money on food and parties. Domino’s and Pizza Hut expect to sell 29 million slices of pizza. Over 1 billion chicken wings are expected to be consumed, along with 1,200 calories per fan.

Many folks will be betting on the Big Game as well, with $98.9 million to be wagered. Meanwhile, Las Vegas projects $8.03 million in profits from sports books.

“Those bets range anywhere from what the coin toss will be, to how much the national anthem will take, to who will actually win the game,” Kiernan said.

The outcome of the game may even have a role in the stock market, according to WalletHub, which found that if an NFC team wins, the S&P 500 will be up for the year and if an AFC team wins, it’ll be down. That indicator has been correct about 79 percent of the time.

“I guess if you have a lot of money in the market, you probably want to route for the Seahawks,” Kiernan said.

Social media sites should be buzzing during the game as well. According to the data, 79 million posts will be made during the game. So far, nearly 72,000 tweets have been sent using #SB48.

To view Super Bowl XLVIII By the Numbers, click here.

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