Study: Facebook Done in 4 Years – Your Favorite Social Media Site? [POLL]
I’ve been on Facebook for more than a few years.
I know it’s lost whatever ‘hipness’ it had – especially since people my age are on it, and make up the majority of its users.
I’m also on Twitter – mainly for work purposes – and on Instagram – but why, I don’t know.
Maybe it has something to do with something my sister told me about a year ago. Family members were looking at pictures on line (Instagram); and when I was asked if I had it, I told my sister “no!”
She gave me this incredulous look like, “…you don’t have Instagram? You’re crazy – you gotta get it!”
So I did, and I still really don’t see the point.
But Instagram could count millions of users, especially in what marketers call the “key demographics” – meaning twenty-somethings.
And that usually means that the older social media sites are doing a slow fade into oblivion.
Most of the 874 million people across the world who sign on to Facebook will stop doing so in the next four years, according to a Princeton University study.
The study predicts the social media site will lose 80 percent of the users it had at its 2010 peak between 2015 and 2017.
Facebook already had 25 percent fewer teen users in 2013 than in 2011, according to a report produced by iStrategyLabs, a digital agency.
While millions of teens have bailed on Facebook for Snapchat, Twitter and Instagram, the number of users 55 and older has risen by more than 80 percent, that report said. Facebook now boats more than 28 million users who are at least 55.
The number of teens has dipped from 13.1 million in 2011 to 9.8 million. Overall, about 180 million Americans have a Facebook account, a 22.6 percent increase from January 2011.
The Princeton study, however, said Facebook “already reached the peak of its popularity and has entered a decline phase.” It also compared the site to an infectious disease.
“Ideas, like diseases, have been shown to spread infectiously between people before eventually dying out,” the study said. “Idea manifesters ultimately lose interest with the idea and no longer manifest the idea, which can be thought of as the gain of ‘immunity’ to the idea.”
WTF!!! Could someone please translate the previous sentence for me? In other words, I think it means that once the “alter kachers” get a hold of something, the kids drift away from it.
Sort of like “American Idol”. Do kids still watch – or is it mainly for old farts?
So if you’re up there in age like me, enjoy your Facebook page while you can…before it becomes the next “Murder She Wrote!”
Come to think of it, maybe there’s a way Facebook can be spun off into something more “active adult” friendly?
How about “Fartbook?”
Nah….I didn’t think so!