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Shorter Shopping Season Means Big Win for Consumers [AUDIO]


There are six fewer shopping days between Thanksgiving and Christmas this year, so many retailers are rolling out deals and promotions before many folks have even finished their Halloween candy.

Justin Sullivan, Getty Images

But, the shorter season is not expected to impact the bottom line for stores.

“When it comes to the holiday calendar, there is no question that it’s a bit of a challenge for retailers this year. There are six fewer days between Thanksgiving and Christmas and Hanukkah is earlier this year as well,” said Kathy Grannis, spokesperson for the National Retail Federation.

“With that said, retailers are old pros when it comes to the holiday season. This is not something that we’re expecting to impact their bottom line. But, for consumers, it could mean that some of the deals are going to continue to get aggressive well into November and even early December.”

Grannis said the six fewer days are more like a thorn in the side of retailers. And while it’s something they’re used to, they may not want to deal with it, but they know they have to.

“But, retailers have been planning for this holiday season since the end of last holiday season, so this is no surprise and it certainly will not creep up on any company this year. Retailers will not offer discounts at the expense of their profits. They are very used to strategically planning their inventory and promotions around the holiday season regardless of the challenges that come their way,” Grannis explained.

She believes whether it’s the economy or the calendar, retailers are very prepared for what lies ahead this holiday season.

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