Contact Us
Make My Homepage

NJ Tourist Officials Want You To Spend Your Summer Vacation Here [AUDIO]

The New Jersey Division of Travel and Tourism has launched a new campaign the promote the Garden state as a perfect vacation destination this summer.

Flickr User Jim The Photographer

Executive Director Grace Hanlon says her Division is aggressively going after New Yorkers with ads in taxis, but in addition “we have our television commercial running up in Canada, in order draw more visitors down to the Jersey shore, especially the Cape May Area, and we’re also promoting through billboards and television commercials and radio ads in Pennsylvania, Washington DC, and New York as well.”

She says “we consider a tourist somebody that drives 50 miles from their home to their destination – so that means somebody from Short Hills going to Cape May – they’re a tourist.”

Hanlon adds part of the reason why they’re running ads in New York cabs is to attract visitors from foreign countries to Jersey, who may be going to a play or concert in the city.

“Honestly we don’t have the budget to market through all of Europe right now – it’s just not realistic” she says, “we know visitors are going to be in the cabs as they’re going into New York City, from La Guardia, JFK or Newark, they’re a captive audience and they don’t know how to turn it off yet…so no matter what, they’re going to hear that really positive, upbeat come visit New Jersey ad- which – I just think it’s fabulous.”

Hanlon also points out “we have a really exciting thing going on, on Facebook – where you spin to win – if you like us on Facebook you get to spin a wheel and you’re part of a contest to win a great prize in New Jersey….we’re reminding folks about the advantages of New Jersey being less than a tank away – from so many destinations around New Jersey…there’s really not a need to travel further and spend more money on gas – put more money into your vacation, not your gas tank.”

She also says “we are attracting more visitors to the website – visit-nj-dot-org.  In fact, we’re up 51 percent in web traffic from this time last year.”

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


Best of NJ101.5

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for New Jersey Insiders quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive New Jersey Insiders contests, events, coupons, presales, and much more delivered to you for FREE.