Name Change Comes to Trenton Thunder Ballpark
For 19 years, Minor League Baseball fans have attended Trenton Thunder games at Mercer County Waterfront Park.
During the franchise's 20th season, however, at least one thing will be different.
In a Tuesday press conference, the Eastern League affiliate of the New York Yankees announced a 20-year extended partnership with Princeton-based Church & Dwight Co., Inc., with the stadium now named "ARM & HAMMER Park."
Financial terms of the deal were not disclosed.
Church & Dwight chairman and chief executive officer James Craigie is delighted with the partnership. "We look forward to continuing our long-standing tradition of supporting local communities by working together with the Thunder."
Thunder general manager Will Smith says the partnership and naming rights deal adds even more stability to a AA team that recently extended its Player Development Contract with the Yankees through 2022. "Baseball fans of all kinds will have a great entertainment option in this ballpark, this location and this county for years to come."
The Thunder have drawn over 7.7-million fans to their ballpark in Trenton since starting play in 1994. The team reached the Eastern League Championship Series this season, losing to the Akron Aeros in the final round.
Trenton's 2013 season starts on April 4th at Portland, with the home opener scheduled for April 11th against Richmond.