I always liked the Men’s Warehouse commercials. What will they be now that George Zimmer, CEO of the company, has been let go?

Does this mean they find a new pitchman?

Who can replace the gravelly voice dude who’s famous refrain was, “you’re gonna like the way you look. I guarantee it!”

In a terse release issued Wednesday, Men's Wearhouse said it has fired the face of the company and its executive chairman, George Zimmer, who appeared in many of its TV commercials with the slogan "You're going to like the way you look. I guarantee it."

In a statement issued to CNBC, Zimmer said that over the past several months he and the company's board disagreed about the company's direction and that the board "inappropriately has chosen to silence my concerns," by firing him.

Men's Wearhouse gave no reason for the abrupt firing of Zimmer, who built Men's Wearhouse from one small Texas store using a cigar box as a cash register to one of the North America's largest specialty men's clothiers with 1,143 locations.

The AP could not immediately reach Zimmer for comment.

As of early afternoon, the company's website still prominently spotlighted Zimmer, calling him "The Man Behind The Brand" and linking to YouTube videos of "the man in action."

In 1971, fresh out of college, Zimmer made his first foray into the clothing industry, working in Hong Kong for six months as a salesman for his father's coat manufacturing business, according to the company website.

In 1973, he and his college roommate opened the first Men's Wearhouse store, which sold $10 slacks and $25 polyester sport coats, in Houston. His personal car was a van with the company logo on the side and clothing racks in the back.

The company aired its first TV commercial in the 1970s when commercials for clothing were rare. Zimmer starred in his first commercial in 1986, with the line "I guarantee it."

Over the years there have been a number of infamous TV pitchmen.
Here are just a couple:

Who was or is your favorite TV pitchman?