An early moring fire at the Hamilton Mall's Hollister store has been extinguished and the mall will be open normal hours today.

Firefighters outside Hamilton Mall (WCAU TV)

The Atlantic County Fire Marshal tells WMGM TV  the fire broke out  around 6:30AM and was put out quickly.  Emergency crews used exhaust fans to vent the store and other areas of the mall using exhaust fans.

WCAU TV reports the fire started in a cash register which tripped the store's sprinkler system.

The fire created thick black smoke inside the mall before firefighters brought it under control.

This is a breaking story. Check back for more details.

Red arrow indicates location of Hollister on the lower level (Hamilton Mall)