Contact Us
Make My Homepage

Facebook Makes Announcment Today

Facebook’s mystery “press event” on Tuesday could reveal a more robust search feature that would intensify the competition between the social networking giant and its rival Google Inc.

Facebook
Facebook (Dan Alexander,Townsquare Media NJ)

Facebook is holding the event at 10 a.m. (1 p.m. EST) at its Menlo Park, Calif., headquarters. The company has not said what it plans to announce. Last week, it invited bloggers and journalists to “come see what we’re building.”

The company probably won’t be showing off a new office building —unless it decided to make its invitation very literal.

It’s also unlikely to be unveiling a much-rumored “Facebook phone” —unless CEO Mark Zuckerberg has changed his mind recently. Last fall, as he’d done on numerous occasions, he publicly shot down speculation that Facebook was building its own smartphone.

“It is so clearly the wrong strategy for us,” Zuckerberg said at a September technology conference in his first public interview after Facebook’s May initial public offering. “It doesn’t move the needle for us.”

As far as search goes, users would likely welcome a better way to sift through Facebook for people, businesses, events and everything else available on the vast online network.

The company, whose much-ballyhooed initial public offering turned out to be a disappointment, may also talk about new advertising features. Facebook has been especially focused on building up is mobile advertising business, since most of its users access Facebook through smartphones and tablets.

Research firm eMarketer estimates that Facebook, the No. 2 company in the U.S. mobile advertising market, had an 8.8 percent share last year —up from zero in 2011. That compared with No. 1 Google’s 56.6 percent. This year, Facebook is expected to grow its share to 12.2 percent, while remaining far behind Google.

Facebook, which has been calling itself a “mobile-first” company, has been growing thanks to increased use of its mobile apps, improving ad quality and its emerging advertising network, called Facebook Exchange, said Baird analyst Colin Sebastian in a recent note to investors.

“Our field checks suggest that the recently launched Facebook Exchange is helping advertisers target consumers more effectively,” he said.

Sebastian thinks that over time, Facebook will make more money from mobile ads, helped by its increasing experience in the space, as well as its “ever-increasing user profile data.”

(Copyright 2012 The Associated Press. All Rights Reserved)

 

Best of the Web


Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://nj1015.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on New Jersey 101.5 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on New Jersey 101.5 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!