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AC Alliance responds to casino closings with ad

 

ATLANTIC CITY (AP) — Atlantic City’s marketing arm is responding to a wave of casino closings with a new ad highlighting the many other things there are to do in the seaside resort.

Crowd on Atlantic City beach for Blake Shelton concert
Crowd on Atlantic City beach for Blake Shelton concert (DO AC via Instagram)

The Atlantic City Alliance will run full-page ads starting Thursday in the Wall Street Journal, the Star-Ledger and the Philadelphia Inquirer touting the many things Atlantic City offers that don’t involve gambling.

The ad features a photo shot from the stage of the recent free Lady Antebellum concert on the beach, with a large crowd spreading far and wide.

The ad mentions the beach, shopping, dining, big-name entertainment and other attractions.

It comes two days after Revel Casino Hotel announced it will shut down on Sept. 10, one of four Atlantic City casinos to close this year.

(Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed)

 

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