New Jersey 101.5 » Do AC

Atlantic City Revenues Down Again March [AUDIO]

Joe Cutter — Thu, 11 Apr 2013 09:34:39 +0000

Atlantic City casino revenues were down again in March, 10.5 percent lower than March of 2012.

'Do AC' Ads Resume After Sandy

Townsquare News Network — Mon, 19 Nov 2012 21:37:11 +0000

Atlantic City is resuming its "Do AC" ad campaign with a new urgency in light of a survey that found 41 percent of respondents wrongly believe the resort's Boardwalk was destroyed by Superstorm Sandy.

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Atlantic City Rolls Into Fall With Do AC Campaign [AUDIO]

Ilya Hemlin — Wed, 17 Oct 2012 10:23:44 +0000

The numbers are showing "Do AC" isn't just a catchy slogan, but having some positive results on Atlantic City's bottom line.

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"Do AC" Campaign Catching On, Resort Says

Townsquare News Network — Tue, 16 Oct 2012 21:42:01 +0000

"Do AC" is moving from a bumper sticker to a plan for the weekend.

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Casino Gambling at the Meadowlands – Good Idea – Ya Think [POLL]

Ray Rossi — Thu, 12 Jul 2012 16:26:23 +0000

Last night on the Late Show, I discussed how AC’s new marketing campaign is working out.

You would think by the number of hits the Visitor Bureau’s website was reported to have gotten that Atlantic City was in the midst of a renaissance.

Not so fast.

While it’s true that there were

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Are You "Doing" AC [POLL]

Ray Rossi — Wed, 11 Jul 2012 20:20:41 +0000

Recently I “Did AC” and wasn’t surprised.

Just a small block away from all the glitz and glamour of the casinos, I was thrust into what some folks have referred to as “Camden By the Sea!”

“Interesting”, I thought!

For AC to overcome it’s negative image, it would first have to resolve the reality of being in the midst of a slum.

And that, my dear friend, will be no easy task!

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"Do AC" Campaign Lacks Focus, Says Gaming Expert [AUDIO]

Joe Cutter — Mon, 25 Jun 2012 10:14:26 +0000

"Do-AC"...It's the weapon of choice in trying to re-brand the sagging gambling town's image by de-emphasizing gaming and focusing on other attractions in Atlantic City. But one expert says he has a hard time figuring out what the campaign's focus is.

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'Do AC' Is a New Tourism Slogan for Atlantic City

Townsquare News Network — Thu, 29 Mar 2012 20:38:34 +0000

When Atlantic City rolled out its "Always Turned On" tourism slogan in 2003, critics felt it was a little, well, risque.

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