Last year at this time, we told you about a new effort by the John R. Elliott HERO Campaign for Designated Drivers, which was rolling out a digital ID card for DDs to show at New Jersey bars and taverns in exchange for free non-alcoholic drinks.
In an effort to promote the use of safe and sober designated drivers this summer, the HERO campaign's Jersey Shore program is asking bars to join the cause. More than 150 bars have already signed up for the Jersey Shore HEROES Program, and hundreds more are expected.