Coca-Cola is working with fitness and nutrition experts who suggest its soda as a treat at a time when the world's biggest beverage maker is being blamed for helping to fuel obesity rates.
Coca-Cola plans to run its first ad defending the safety of artificial sweeteners on Wednesday, a move that comes as the company looks to stem declining sales of diet soda.
Coca-Cola Co. and PepsiCo Inc. are changing the way they make the caramel coloring used in their sodas as a result of a California law that mandates drinks containing a certain level of carcinogens bear a cancer warning label.