General Mills is dropping artificial colors and flavors from its cereals, the latest company to respond to a growing desire for food made with ingredients people see as natural.
Many people grew up loving sugary cereals, but then found out that they weren't healthy, and stopped eating them. Sadly, many of these cereals were pulled off the shelves.
I saw on Consumerist.com that General Mills is introducing a new cereal, "Chocolate Toast Crunch", a companion cereal to their popular "Cinnamon Toast Crunch".
The Environmental Working Group recently conducted a survey on cereals marketed to children and studied their nutritional value. Here is a top 10 list of the worst children's cereals based on percent sugar by weight.
Most parents wouldn't think of giving their children dessert for breakfast, but the Environmental Working Group has found that many cereals that are marketed to children have more sugar than many junk food treats.
A one-cup serving of Honey Smacks cereal has more sugar than a Hostess Twinkie and a cup of Cap'n Crunch or Apple Jacks has more sugar than three Chips Ahoy cookies...