Latest trend in holiday shopping that’s taking over NJ

It's no surprise that it's getting more expensive to shop. From necessary food to everyday goods, we're digging deeper into our pockets just to get the items we need.

And this no doubt will become a factor when it comes to holiday shopping. However, it doesn't mean we won't be shopping at all. In fact, it appears we will be looking for all those gifts, despite having to tighten the wallet belt.

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We were talking about this during my Sunday morning show. I was sharing the trends of what holiday shopping is looking like for 2025, when one in particular jumped out at me.

It's a Gen Z trend that kind of matches where we are today. What I mean by that is, I can't see the older generations embracing what our younger counterparts do.

Not saying we wouldn't, I just think it's less likely. And no, it's not searching for the best deals on the internet. Rather, it's about who's telling us what to buy. It's what the hot items are for 2025.

Tell me what to buy

You know those social media influencers that share their thoughts and tell us what to do? OK, maybe so much what to do, but to influence you with their thoughts and experiences.

That's exactly who a majority of Gen Z leans on for when it comes to their holiday shopping. Turns out, they tend to follow these holiday influencers to guide them into what to buy for the holidays.

Yes, it's different from the traditional ways to find deals. But it's also still effective. Got to love it.

The above post reflects the thoughts and observations of New Jersey 101.5 weekend host & content contributor Mike Brant. Any opinions expressed are his own.