If the fines don’t get you, the new video PSA warning you of the dangers of texting while driving should do the trick.

The new video is part of the campaign put out by the US Department of Transportation's National Highway Traffic Safety Administration to alert drivers to the dangers of texting while driving.

Check it out, but be warned: the contents are meant to shock you:

According to this from Yahoo.com:

Texting while driving is an ongoing, and deadly, problem, according to distraction.gov, a government site referenced in the video. Approximately 421,000 people were injured in automobile crashes that involved a distracted driver in 2012, a 9 percent increase over 2011.

Distractions come in many forms, the government site warns: conversing with passengers, adjusting the GPS, eating, grooming, etc.

However, because text messaging requires "visual, manual, and cognitive attention from the driver, it is by far the most alarming distraction," says distraction.gov.

A study from the University of Michigan Transportation Research Institute found that roughly 25 percent of teens respond to a text at least once every time they drive.

Another study referenced on distraction.gov found that the average time a driver has his or her eyes off the road while texting is five seconds. "When traveling at 55 mph, that's enough time to cover the length of a football field blindfolded."

Problems like distracted driving and speeding are being addressed in other countries as well. Earlier this year, New Zealand released a shocking PSA about when a crash ceases to be preventable. A recently released video from Japan illustrates the dangers of texting while walking.

Some of you might be thinking, “not me!”

Or you may be fatalist in your thinking and tell yourself that if it’s going to happen, it’s going to happen whether or not I text and drive.

And you may be right.

But, from my vantage point, seeing PSAs having to do with the dangers of any risky activity usually cause me to give pause and think.

And that’s all the video’s meant to do.