In case you haven't seen it yet, Amazon has come out with a new commercial for their E-reader, the Kindle.     The commercial shows a man fuddling about with another brand and asks the woman next to him how she likes her kindle.

The attractive woman gives her opinion on the Kindle and the man decides to buy it. The man says to the woman now that they both own Kindles, that they "should celebrate." The female responds by stating that she is celebrating and her "husband is bringing her a drink right now."

Without hesitation, the man retorts, "oh so is mine." To which they camera pans to two guys up at the bar that wave at the man and woman. You can watch the video below.

 

What's your reaction to the video? Was Amazon trying to be shocking and get the viewer's attention or were they just making their commercials more 'modern'?

 

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