Since the Ray Rice domestic violence incident had gone public – along with a few other not-so-well publicized incidents, the NFL has been engaged in a public awareness campaign to curb the scourge.

Entitled “No More,” the 30 and 60 second ads had featured various players giving a host of excuses domestic abusers are known to give once they’ve committed the heinous acts.

But the ads that will run during the Super Bowl may just wall be the most chilling.

In a 60 second ad, a woman is heard calling a 911 operator in a very calm voice supposedly ordering a pizza – to a confused operator who eventually realizes he has a victim on the line.

All the while, the camera is panning around a room that’s strewn with décor that’s been thrown around following an incident – and one chilling shot of what appears to be a dent in the wall.

The phone call ends with the dispatcher telling the woman that a police car is nearby.

The screen then fades to black and the words - "When it's hard to talk, it's up to us to listen" – appear and the NoMore.org address is given.

Some victims didn’t think the ad went far enough – saying that men are also the victims of abuse.

While it’s true that man on woman violence gets the lion’s share of attention – as these events are the most common - there are plenty of stories of domestic violence incidents involving woman on men, men on men, women on women that some feel should also be highlighted.

There’s also going to be a 30-second version of it, reportedly based on a real 911 call by a woman seen during the first quarter of the game this Sunday.

Do the domestic violence PSAs set to run during the Super Bowl go far enough?