Contact Us
Make My Homepage

TV Watchers Viewing on Their Own Terms [AUDIO]

A new survey shows more and more consumers are using technology to turn away from so-called “appointment TV.”

Fuse, Getty Images

The Nielsen study found that in the past year, people spent two hours or more per month watching a television show on a computer, tablet or smartphone, and multitasking was common.

“It’s part of the great upheaval in our society that’s been undertaken by our technology,” said Steven Miller, professor of journalism and media studies at Rutgers University.

Miller said these days, a lot of viewers watch their favorite show not when it’s regularly scheduled, but on their own schedule.

“It’s a brave new world, and people are taking to it very quickly,” Miller said.

The habit of watching more than one screen for entertainment is a natural extension of what many of us do on a daily basis in the workplace. According to Miller, we are accustomed to simultaneously monitoring numerous tasks.

This evolution in home entertainment choices may also make some network executives, in charge of scheduling specific programming at specific times, obsolete.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Best of NJ101.5

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for New Jersey Insiders quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive New Jersey Insiders contests, events, coupons, presales, and much more delivered to you for FREE.