What did you get - and give - for Valentine's Day today? A new report from the National Retail Federation found that Americans were planning to spend more on this year than they did in 2014.

Below are some of the most popular gift ideas, according to the survey. 


  • 1


    Candy ranks as the most frequent purchase (53 percent) for Valentine's Day shoppers.

    (Photo by Joe Raedle/Getty Images)
  • 2


    Over $2 billion will be spent on flowers this weekend.

    Zoonar, ThinkStock
  • 3


    While just 21 percent of shoppers will spring for jewelry, a total of $4.8 billion will be spent on the items.

    (Photo by Frazer Harrison/Getty Images for Dominique Cohen)
  • 4

    Greeting cards

    Greeting cards are the second-most common purchase (51.4 percent) for Valentine's Day.

  • 5

    A night out

    More than one-third of consumers will splurge ($77.77 on average) on a special night out for Valentine's Day.