The Battle For Your Bucks Continues After Christmas [AUDIO]
The battle for your holiday buck will likely continue, even after the so-called, “Christmas rush” is through. In fact, National Retail Federation spokeswoman Kathy Grannis says after-Christmas sales activity accounts for between 10 and 15 percent of many retailers holiday sales. She says stores also see a lot of browsers. Grannis says in addition to the sales volume, there is a lot of what she calls, “traffic.”
Grannis says customers after the holidays are a mix. Some are there to pick up on deep discounts on Christmas leftovers. But there are also many shoppers ready willing and able to flex those newly-acquired gift cards they have received from family and friends. And then there are of course, the returns, which also run high and contribute to filling up stores.
The consensus of opinion from retalers last week was that this holiday retail season will be better than projections made back in October. Part of it was pinned on the big deals and discounts being offered by many stores.