In the couple of hours it took an official from the ALS Association to return a reporter's call for comment, the group's ubiquitous "ice bucket challenge" had brought in a few million more dollars.
CAMPBELLSVILLE, Ky. (AP) -- A charity stunt that has grown into a social media phenomenon went terribly wrong for four Kentucky firefighters when a fire truck's ladder got too close to a power line after they dumped water on college students who were taking part in an "ice bucket challenge."
With over 15 million Facebook users posting about the #ALSIceBucketChallenge, and a whopping 1.2 million uploading their videos on the site since the initiative began, the mission to strike out ALS is more than just fun and games.
With the Ice Bucket Challenge raising over a million dollars this weekend in order to raise money and awareness for the ALS Association, a growing concern is that many still don't actually know what ALS is.
I got the flip-flops, the shorts, and the tee shirt ready; and I’ve already got in mind the folks I’d like to challenge to take the “Ice Bucket Challenge” for ALS.
Now all it’s going to take is for me to bring the ice and bucket along – and whoop dee doo – we’re off to the races...